The advertisement I choose is for jewerly. I actually found it on an online site for jewerly. The target audience is probably higher class consumers. I do believe the target audience was influenced by it.
I believe my advertisement lures consumers in in two ways: it targets woman who want to look beautiful and have possessions that make them appear rich and beautiful. For men, the beautiful woman stops them in their tracks and the message above promises them special time with Keena if they own that jewerly. This concept is from Roland Marchland's exert.
I also utilized Dorothy Cohen's fundaments to analyze my paper in terms of its layout. The way an ad is made helps to catch a person's attention.
Friday, December 2, 2011
Sunday, November 20, 2011
Elements of an Effective Layout
This paper talked about the layout of a print ad. This part focuses specifically on the elements of balance, proportion, movement, unity, clarity and simplicity, and emphasis.
Balance - a matter of weight distribution of the picture. Equilibrium is achieved by balance. The optical center of the ad serves as the fulcrum or balancing point.
Proportion- develops order and creates a pleasing impression for the person viewing the ad. States everything in the ad most be aligned properly to achieve 100% prportionality.
Movement- (sequence) provides the directional flow for the ad. Most have movement in order for an ad to appear dynamic not bland. It provides coherence and makes sure the viewer doesn't miss anything.
gaze motion - directs the reader's attention by directing the loos of the people of animals in the ad.
structural motion - uses the lines of direction in a pattern.
Unity- unification of the layout. All of the ad elements should be aligned making the picture unified as a whole. Using a border surrounding an ad provides method to achieve unity. Utilizing white space can also establish unity. It's a part of the ad space which is not occupied by any other element. When the elements are the same color, size, and equal in value there is unity in the ad.
Clarity and Simplicity- ad should be easy to follow, not too complicated or tricky. The color contrasts should be easily distinguished. A way to achieve this is by combining the company logo, trademark, and tag line into one.
Emphasis- only one part of the print ad should be dominating. This should up to the designer of the ad and should focus on one aspect. Emphasis can be achieved by contrasts in size, shape, and color, or the use of white space.
After going over these elements several times for clarity, I saw three of them in my ad. I had never paid any attention to how certain parts of ads were spaced, the size of writing compared to other elements, nor whether the people pictures were looking at something or right back at myself. I see how these elements make advertisements more effective. I believe balance, proportion and movement are really important in ads. Although clarity and simplicity are probably the obvious choices, I've seen many ads that were almost overwhelming or ones that didn't seem to have a punch line..if you will.
Knowing these elements does not ruin advertisements for me at all. If anything, it helps explain why certain choices are made.
Balance - a matter of weight distribution of the picture. Equilibrium is achieved by balance. The optical center of the ad serves as the fulcrum or balancing point.
Proportion- develops order and creates a pleasing impression for the person viewing the ad. States everything in the ad most be aligned properly to achieve 100% prportionality.
Movement- (sequence) provides the directional flow for the ad. Most have movement in order for an ad to appear dynamic not bland. It provides coherence and makes sure the viewer doesn't miss anything.
gaze motion - directs the reader's attention by directing the loos of the people of animals in the ad.
structural motion - uses the lines of direction in a pattern.
Unity- unification of the layout. All of the ad elements should be aligned making the picture unified as a whole. Using a border surrounding an ad provides method to achieve unity. Utilizing white space can also establish unity. It's a part of the ad space which is not occupied by any other element. When the elements are the same color, size, and equal in value there is unity in the ad.
Clarity and Simplicity- ad should be easy to follow, not too complicated or tricky. The color contrasts should be easily distinguished. A way to achieve this is by combining the company logo, trademark, and tag line into one.
Emphasis- only one part of the print ad should be dominating. This should up to the designer of the ad and should focus on one aspect. Emphasis can be achieved by contrasts in size, shape, and color, or the use of white space.
After going over these elements several times for clarity, I saw three of them in my ad. I had never paid any attention to how certain parts of ads were spaced, the size of writing compared to other elements, nor whether the people pictures were looking at something or right back at myself. I see how these elements make advertisements more effective. I believe balance, proportion and movement are really important in ads. Although clarity and simplicity are probably the obvious choices, I've seen many ads that were almost overwhelming or ones that didn't seem to have a punch line..if you will.
Knowing these elements does not ruin advertisements for me at all. If anything, it helps explain why certain choices are made.
Saturday, November 19, 2011
Democracy of Goods
The thesis statement:
"Thus, according to the concept of the Democracy of Goods, no differences in wealth could prevent the humblest citizens, provided they chose their purchases wisely, from coming home to a setting in which they could contemplate their essential equality, through possession of a particular product, with the nation's millionaires."
The democracy of goods concepts in advertising allows consumers to believe they can be equal to the rich and famous.
The amount of celebrities that feature in advertisements can be linked to the desire people have to be something better. Since these celebrities have earned their fortunes in some way, this reinforces to consumers that success is achievable. This makes it easier to believe that having the same product as a successful individual will make them successful as well.
This concept allows people of middle to low class to believe they can fit in with the upper class by simplying purchasing the item in the advertisement. These ads make people believe they can enjoy the same pleasures and wonders as the upper class do because of the wonders of mass production and distrubition.
"Thus, according to the concept of the Democracy of Goods, no differences in wealth could prevent the humblest citizens, provided they chose their purchases wisely, from coming home to a setting in which they could contemplate their essential equality, through possession of a particular product, with the nation's millionaires."
The democracy of goods concepts in advertising allows consumers to believe they can be equal to the rich and famous.
The amount of celebrities that feature in advertisements can be linked to the desire people have to be something better. Since these celebrities have earned their fortunes in some way, this reinforces to consumers that success is achievable. This makes it easier to believe that having the same product as a successful individual will make them successful as well.
This concept allows people of middle to low class to believe they can fit in with the upper class by simplying purchasing the item in the advertisement. These ads make people believe they can enjoy the same pleasures and wonders as the upper class do because of the wonders of mass production and distrubition.
Tuesday, November 15, 2011
Advertising
It seems like sex, popularity, and humor captivate the viewers and reel us in.
You cannot turn on the television, internet, or open a magazine without seeing a half dressed woman. These women are usually made to look childlike even while men is sexual advertisements are always protrayed as greater beings. A lot of these ads seem to be promising people they will get sex itself if they purchase these products. I've read that companies use sexual imagines to catch our attention and made us focus more on their product.
And it's the same for ads that seem to make people look more popular and cool if they own a certain product. They are trying to make consumers believe that this will happen to them if we buy this product. It's very dangerous for children to see these ads.
Advertisers are good at marketing what people want from life though. The women who want men who are more caring, or men who have a better body, the men who want a woman that doesn't talk so much as just wants sex more, kids who have parents that buy them whatever they want... Advertisements are like slick men that know what a woman wants to hear, and they say it to get us to buy their product.
My favorite ads utilize humor. We all love the funny Super Bowl commercials and they seem to get more talk actually than any other ads. I love the ads from two seperate insurance companies, the weird Dairy Queen blizzard ads, and many others that utilize humor.
The ones I hate the most are the ones about donating money to those poor animals. Although I would love to say every animal in the world, I can not afford to with three kids, my husband and I living on one income while I finish school. These ads intentionally try to pull at your heart strings, obviouslly. They make my son cry! I hate them b/c they always leave me feeling like a big jerk that doesn't do anything to help anyone else...if I don't donate money to them. It's torture. I'm truly glad these organizations are made to help these animals but think they should tone down the ads a little.
You cannot turn on the television, internet, or open a magazine without seeing a half dressed woman. These women are usually made to look childlike even while men is sexual advertisements are always protrayed as greater beings. A lot of these ads seem to be promising people they will get sex itself if they purchase these products. I've read that companies use sexual imagines to catch our attention and made us focus more on their product.
And it's the same for ads that seem to make people look more popular and cool if they own a certain product. They are trying to make consumers believe that this will happen to them if we buy this product. It's very dangerous for children to see these ads.
Advertisers are good at marketing what people want from life though. The women who want men who are more caring, or men who have a better body, the men who want a woman that doesn't talk so much as just wants sex more, kids who have parents that buy them whatever they want... Advertisements are like slick men that know what a woman wants to hear, and they say it to get us to buy their product.
My favorite ads utilize humor. We all love the funny Super Bowl commercials and they seem to get more talk actually than any other ads. I love the ads from two seperate insurance companies, the weird Dairy Queen blizzard ads, and many others that utilize humor.
The ones I hate the most are the ones about donating money to those poor animals. Although I would love to say every animal in the world, I can not afford to with three kids, my husband and I living on one income while I finish school. These ads intentionally try to pull at your heart strings, obviouslly. They make my son cry! I hate them b/c they always leave me feeling like a big jerk that doesn't do anything to help anyone else...if I don't donate money to them. It's torture. I'm truly glad these organizations are made to help these animals but think they should tone down the ads a little.
Thursday, October 27, 2011
Persausive Essay Summary
Paper topic and thesis statement:
Supporting evidence: PepsiCo is also very committed to helping their community develop healthy lifestyles by helping in a program called Activate America.
Arguement #2: Many will argue that despite all the contributions this company has made to its consumers, that it’s still a sugary, fatty cola company. Recently, Pepsi fell to the number three spot in ranking carbonated beverages. In the new CEO defense, it’s difficult to make carbonated drinks healthy.
Supporting evidence:
PepsiCo is one of the world’s most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker. The company offers more than 500 beverages and snacks that appeal to every consumer age group and demographic category, spanning every time of the day. These brands also serve a wide variety of consumer needs- from fun and enjoyment to health and nutrition- and they remain the single greatest reason for PepsiCo’s continued success. “Today, PepsiCo is a $29 billion company, employing more than 150,000 people speaking more than 40 languages around the globe. The company is consistently recognized for its corporate citizenship, philanthropic efforts and diversity programs,” (The Pepsi-Cola Story). All of these factors contribute to PepsiCo being the best food and beverage company in the world.
Arguement:
Many will argue still today that there is a great Cola War still brewing between PepsiCo and Coca-Cola. Yet Pepsi, fueled by smarter and more aggressive advertising campaigns, has moved ahead. PepsiCo achieved a new CEO in 2006, Indra Nooyi, who completely changed the game for this company. The company started a new strategy: Better- For –You Products. With the growing concern about obesity in our nation, the company decided it needed to offer an alternative beverage to the market.
Today PepsiCo is the world’s fourth-largest food and beverage company. This company has a strong plan to continue to expand with a large lineup of convenience foods and drinks that provide great taste and nutrition. The company has contributed millions of dollars and countless hours of its employee’s time in providing humanitarian and philanthropic aide through countless programs, grants, and organizations.
Research, Research, Research
Works Cited
“The Pepsi-Cola Story.”
©2005 PepsiCo, Inc. Purchase, N.Y.-based Pepsi-Cola North America
PepsiCo Contributions & Programs/PepsiCo.com
“Coke vs. Pepsi…Are the Cola Wars Finally Over?” by Tony D’Altorio
“The Pepsi Challenge Loses its Fizz,” by Tony D’Altorio
PepsiCo Values & Philosophy/PepsiCo.com
PepsiCo Purpose & Foundation/PepsiCo.com
PepsiCo Foundation – Disaster Response
Style
I found many of these to be helpful when writing my paper, as I am guilty of a few.
#6. Do not overwrite.
I tend to get carried away at times, especially when writing about a topic I am passionate about. I babble and carry on jusst when speaking and seem to carry that into my writing style. I think that one goes hand in hand with #7. Do not overstate. It's hard to not want to fill in some gaps with slightly more exciting text.
I don't think I'm ever guilty of #14, Avoid fancy words. Being a brash person myself, I tend to just spit it out without needing to make it sound prettier than it is.
#17 was a good one for me to read as I was going over my papr beause it would have been easy for me to place a lot of my opinion in a paper about my favorite drink...or rather the company that produces my favorite drink.
#20 is kind of the "dah" one. At this level of writing, no one should be adding foreign languages.
#6. Do not overwrite.
I tend to get carried away at times, especially when writing about a topic I am passionate about. I babble and carry on jusst when speaking and seem to carry that into my writing style. I think that one goes hand in hand with #7. Do not overstate. It's hard to not want to fill in some gaps with slightly more exciting text.
I don't think I'm ever guilty of #14, Avoid fancy words. Being a brash person myself, I tend to just spit it out without needing to make it sound prettier than it is.
#17 was a good one for me to read as I was going over my papr beause it would have been easy for me to place a lot of my opinion in a paper about my favorite drink...or rather the company that produces my favorite drink.
#20 is kind of the "dah" one. At this level of writing, no one should be adding foreign languages.
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