Democracy of Goods

The thesis statement:

"Thus, according to the concept of the Democracy of Goods, no differences in wealth could prevent the humblest citizens, provided they chose their purchases wisely, from coming home to a setting in which they could contemplate their essential equality, through possession of a particular product, with the nation's millionaires."

The democracy of goods concepts in advertising allows consumers to believe they can be equal to the rich and famous. 
The amount of celebrities that feature in advertisements can be linked to the desire people have to be something better.  Since these celebrities have earned their fortunes in some way, this reinforces to consumers that success is achievable.  This makes it easier to believe that having the same product as a successful individual will make them successful as well.
This concept allows people of middle to low class to believe they can fit in with the upper class by simplying purchasing the item in the advertisement.  These ads make people believe they can enjoy the same pleasures and wonders as the upper class do because of the wonders of mass production and distrubition.