It seems like sex, popularity, and humor captivate the viewers and reel us in.
You cannot turn on the television, internet, or open a magazine without seeing a half dressed woman. These women are usually made to look childlike even while men is sexual advertisements are always protrayed as greater beings. A lot of these ads seem to be promising people they will get sex itself if they purchase these products. I've read that companies use sexual imagines to catch our attention and made us focus more on their product.
And it's the same for ads that seem to make people look more popular and cool if they own a certain product. They are trying to make consumers believe that this will happen to them if we buy this product. It's very dangerous for children to see these ads.
Advertisers are good at marketing what people want from life though. The women who want men who are more caring, or men who have a better body, the men who want a woman that doesn't talk so much as just wants sex more, kids who have parents that buy them whatever they want... Advertisements are like slick men that know what a woman wants to hear, and they say it to get us to buy their product.
My favorite ads utilize humor. We all love the funny Super Bowl commercials and they seem to get more talk actually than any other ads. I love the ads from two seperate insurance companies, the weird Dairy Queen blizzard ads, and many others that utilize humor.
The ones I hate the most are the ones about donating money to those poor animals. Although I would love to say every animal in the world, I can not afford to with three kids, my husband and I living on one income while I finish school. These ads intentionally try to pull at your heart strings, obviouslly. They make my son cry! I hate them b/c they always leave me feeling like a big jerk that doesn't do anything to help anyone else...if I don't donate money to them. It's torture. I'm truly glad these organizations are made to help these animals but think they should tone down the ads a little.
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