Persausive Essay Summary

Paper topic and thesis statement:

PepsiCo is one of the world’s most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker.  The company offers more than 500 beverages and snacks that appeal to every consumer age group and demographic category, spanning every time of the day.  These brands also serve a wide variety of consumer needs- from fun and enjoyment to health and nutrition- and they remain the single greatest reason for PepsiCo’s continued success.   “Today, PepsiCo is a $29 billion company, employing more than 150,000 people speaking more than 40 languages around the globe.  The company is consistently recognized for its corporate citizenship, philanthropic efforts and diversity programs,” (The Pepsi-Cola Story).  All of these factors contribute to PepsiCo being the best food and beverage company in the world.

Arguement:

Many will argue still today that there is a great Cola War still brewing between PepsiCo and Coca-Cola.  Yet Pepsi, fueled by smarter and more aggressive advertising campaigns, has moved ahead.  PepsiCo achieved a new CEO in 2006, Indra Nooyi, who completely changed the game for this company.  The company started a new strategy: Better- For –You Products.  With the growing concern about obesity in our nation, the company decided it needed to offer an alternative beverage to the market. 

Supporting evidence:

PepsiCo is also very committed to helping their community develop healthy lifestyles by helping in a program called Activate America.

Arguement #2:

Many will argue that despite all the contributions this company has made to its consumers, that it’s still a sugary, fatty cola company.  Recently, Pepsi fell to the number three spot in ranking carbonated beverages.  In the new CEO defense, it’s difficult to make carbonated drinks healthy. 

Supporting evidence:

Today PepsiCo is the world’s fourth-largest food and beverage company.  This company has a strong plan to continue to expand with a large lineup of convenience foods and drinks that provide great taste and nutrition.  The company has contributed millions of dollars and countless hours of its employee’s time in providing humanitarian and philanthropic aide through countless programs, grants, and organizations.