Research, Research, Research

Works Cited

“The Pepsi-Cola Story.” 

©2005 PepsiCo, Inc. Purchase, N.Y.-based Pepsi-Cola North America

 (www.pepsi.com)

PepsiCo Contributions & Programs/PepsiCo.com

http://www/pepsi.com/Purpose/PepsiCo-Contributions/Programs

“Coke vs. Pepsi…Are the Cola Wars Finally Over?” by Tony D’Altorio

http://www.investment.com/2010/November/are-the-coke-vs-pepsi-cola-wars-over.html

“The Pepsi Challenge Loses its Fizz,” by Tony D’Altorio

http://www.investment.com/2011/March/the-pepsi-challenge-loses-fizz.html

PepsiCo Values & Philosophy/PepsiCo.com

http://www.pepsico.com/Company/PepsiCo-Values-and-Philosophy.html

PepsiCo Purpose & Foundation/PepsiCo.com

http://www.pepsico.com/Purpose/PepsiCo-Foundation.html

PepsiCo Foundation – Disaster Response

http://www.pepsico.com/Purpose/Pepsico-Foundation/Disaster Response.html